The Bouncer at the Door: How to Check (and Fix) Whether AI Can Actually Get Into Your Site
You can write the most quotable page on the internet, but if there's a bouncer at your door turning AI crawlers away before they get inside, none of it matters. Here's how to check whether yours is actually open — and fix it if it isn't.
The Librarian vs. The Concierge: Why Getting Found and Getting Recommended Aren't the Same Thing.
"AI search doesn't hand people ten options anymore — it hands them a short, reasoned shortlist. Generative Engine Optimization is the practice of making sure your business is on it, and that the model knows exactly why it belongs there