The New Word of Mouth: How to Get AI Assistants to Recommend Your Business
ChatGPT and Claude don't rank businesses — they recommend one. Here are the five things that decide whether it's yours or your competitor's.
The Librarian vs. The Concierge: Why Getting Found and Getting Recommended Aren't the Same Thing.
"AI search doesn't hand people ten options anymore — it hands them a short, reasoned shortlist. Generative Engine Optimization is the practice of making sure your business is on it, and that the model knows exactly why it belongs there